Daewoong Pet has launched a new product that focuses on managing pet eye health.
Daewoong Pet (CEO Lee Hyo-jun, Moon Jae-bong) announced on the 11th the release of the eye health supplement 'Aniwell Lutein Astaxanthin', which helps manage pets' eye health with just one capsule per day.
According to the 2021 Korean Pet Report, one of the most common issues that arise as pets age is eye diseases and weakening (32.8%), ranking second after decreased activity (51.1%). As pets reach their senior years, eye-related issues become more frequent, making regular eye health management essential.
Aniwell Lutein Astaxanthin is a pet supplement containing three specialized ingredients for eye health: lutein, astaxanthin, and beta-carotene. All three ingredients are recognized by the Korea Food and Drug Administration for their eye health benefits. Lutein plays a crucial role in protecting the retina. Astaxanthin helps improve eye fatigue by increasing blood flow in the capillaries of the retina. Beta-carotene is essential for producing cells that absorb light in the eye, benefiting pets with poor vision in low-light conditions.
In addition, the supplement contains bilberry and blueberry concentrated powders, which are rich in anthocyanins, antioxidants that help prevent eye aging.
Daewoong Pet carefully selected premium ingredients for this product. The lutein is sourced from KATRA PHYTOCHEM, a global lutein producer, and the astaxanthin comes from AMINO SWISS AG, the world's largest natural astaxanthin manufacturer. To minimize the deterioration of the ingredients, the supplement uses a low-temperature supercritical extraction method, which extracts the ingredients below 50°C.
The Aniwell Lutein Astaxanthin supplement is about 1 cm in size, making it easy for small dogs to consume. It also comes in individual PTP packaging to protect it from oxidation, humidity, temperature, and other external factors, ensuring product stability and making it easy to carry.
The product is manufactured according to Daewoong Pet’s production principle of 'Human Standard'. This means the ingredients are safe for humans to consume, the product is made in facilities that produce human health products, and it follows the same strict quality control standards as human food. Additionally, the nutritional content is based on the product's actual ingredients, ensuring high-quality standards.
Lee Hyo-jun, CEO of Daewoong Pet, stated, "To prevent eye diseases in elderly pets, it is important to regularly provide eye health supplements. Aniwell Lutein Astaxanthin is a tailored nutritional supplement for pet eye health and is effective in managing age-related eye conditions from the onset."