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Daewoong Pet, which made a strong entry into the pet market with 'Impactamin Pet', is now accelerating its business by launching a pet supplement brand.

Daewoong Pet (CEO Moon Jae-bong), a pet healthcare company, announced the launch of its new pet supplement brand, 'Aniwell', along with the release of two products: 'Aniwell Plant-Based rTG Omega-3' and 'Aniwell Probiotics Immune' on the 6th.

Aniwell is a customized pet supplement brand designed to focus on specific aspects of pet health, such as digestive health, eye health, joint health, and obesity management. With the launch of this brand, two products — Omega-3 and probiotics — were released.

Last month, Daewoong Pet created a stir in the domestic pet supplement market with the release of 'Impactamin Pet for Dogs and Cats', a pet-specific version of Daewoong Pharmaceutical's popular high-dose vitamin Impactamin. Building on the legacy of existing brands such as Ursal, Bease, and EasyN6, Daewoong Pet is following a two-track strategy: continuing the success of Daewoong Pharmaceutical's existing brands with pet-specific versions, while running the 'Aniwell' brand as a tailored pet supplement line. This strategy is designed to rapidly gain an edge in the domestic pet supplement market.

In conjunction with the launch of the Aniwell brand, Daewoong Pet also released two highly sought-after products: Omega-3 and Probiotics.

'Aniwell Plant-Based rTG Omega-3' is a triple-functional supplement that combines Omega-3 oil with Vitamin D and Vitamin E. Omega-3 helps improve blood circulation, reduce triglycerides, and promote skin and coat health. Vitamin D supports bone health, while Vitamin E prevents Omega-3 oxidation and boosts immune function. This product uses rTG Omega-3, which is purer and more easily absorbed than the traditional EE and TG Omega-3 types.

Additionally, 'Aniwell Plant-Based rTG Omega-3' is made with plant-based ingredients free from heavy metals, which eliminates the fishy smell often associated with fish-derived Omega-3 oils. This makes it more palatable for pets sensitive to odors. To preserve the Omega-3’s efficacy, cold supercritical extraction is used, which extracts the ingredients at temperatures below 50°C.

The capsules are 1cm in size, making them easy for small pets to consume. For pets under 3kg, one capsule per day is sufficient, while larger pets weighing over 6kg should take three capsules per day (one capsule per dose).

'Aniwell Probiotics Immune' is a probiotic product designed to support both gut health and immunity in pets. It contains 17 strains of beneficial probiotics, including two strains with anti-inflammatory properties (L. casei and S. thermophilus), as well as three types of prebiotics to support the growth of beneficial bacteria. Each packet contains 1.5 billion CFUs of probiotics, with a guaranteed count of 1 billion CFUs. The supplement can be mixed with pet food or treats, regardless of the pet's weight, with one packet given per day.

Both products are manufactured under Daewoong Pet's 'Human Standard' principle, ensuring that only ingredients safe for human consumption are used. The products are produced in facilities that meet human health food standards and are subject to rigorous food quality control guidelines, allowing pet owners to confidently feed them to their pets.

Daewoong Pet CEO Moon Jae-bong commented, "Recently, there has been an increasing demand for customized products that support gut, joint, and eye health among pet owners. We expect Aniwell to be a great choice for these needs. Moving forward, Daewoong Pet will continue to meet consumer needs with differentiated products."