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Daewoong Pet, a company specializing in pet healthcare, announced on the 21st that it participated in the 2nd PET FAIR South-East Asia 2023 in Bangkok from October 25-27, in collaboration with Daewoong Pharmaceutical's Thailand branch. Daewoong Pet is also set to enter the Shopee Thailand market page on the online platform.

The two companies signed a product supply agreement for global expansion in October 2022. Under this agreement, Daewoong Pet handles product planning and development, while Daewoong Pharmaceutical takes care of global distribution, sales, and marketing.

The Bangkok Pet Fair SEA is an international B2B exhibition with participation from companies in 30 countries worldwide. This year, the event had 281 exhibitors and attracted over 10,000 visitors from 43 countries. Before the fair, Daewoong Pharmaceutical’s Thailand branch completed the local approval application for five Daewoong Pet products.

During the event, Daewoong Pet and Daewoong Pharmaceutical engaged with over 104 distributors from 14 countries, introducing products and holding separate meetings. Through this, they secured primary distributors and industry contacts, and evaluated the market and distributor reactions to refine their future strategies for Thailand and other overseas markets.

Additionally, to discover potential buyers, the companies conducted product showcases and distributed samples of the pancreatic enzyme supplement Epicle, Impactamin Pet (for dogs and cats), Anniwell (probiotics, omega-3, lutein), and Big Bear Sticks (salmon, sweet potato). During the event, Daewoong Pet also carried out social contribution activities by donating Impactamin Pet (dog and cat) and Anniwell (omega-3 and probiotics) to the Animal Welfare Promotion Association, a group sponsored by the Thai royal family.

Daewoong Pet, together with Daewoong Pharmaceutical’s Thailand branch, is also actively exploring the Thai online market. Recently, they have entered the final stage of preparation to sell on Shopee, Southeast Asia's largest e-commerce platform. They will launch Daewoong Pet’s key products such as Impactamin Pet (2 types), Anniwell (3 types), and Epicle on the Daewoong Mall page within Shopee.

Daewoong Pet’s CEO, Lee Hyo-jun, stated, "Through our participation in the Bangkok Pet Fair, we confirmed the interest in Daewoong Pet from various countries such as Thailand, Japan, Vietnam, Malaysia, and Singapore. Based on feedback from the buyers we met at the fair, we plan to steadily and rapidly increase our market share in both the online and offline Thai markets."